Answer the inbound lead before the next studio on their shortlist does
Say a founder emails on Monday night: they need a mobile app MVP live before their spring launch, and you’re one of three studios they wrote to. By 9 on Tuesday someone has added them to your board in Discovery call, with what they need, who referred them, and who is replying. The reply goes out before standup, not after the other two.
Name the stages the way your dev agency already talks: Discovery call, Scoping, SOW sent, Signed. Selling a SaaS product through demos? Make it Demo, Technical review, Order form out, Closed won. Each deal carries its amount, so the board shows what you have out and that the $38,500 data migration has gone quiet for eleven days. The pipeline guide walks through naming them.
When last year’s client comes back for phase two, their customer page has the discovery notes, the SOW amount and what it covered, the project you shipped, and the starred note about who actually signs off. You scope the next build from what you know, not from a blank doc.
Next Tuesday. Monday night’s inbound lead is on the board by 9 and the reply goes out before standup. The engineers know the reminders moved to phase two, and your assistant knows the customer, not just the code.
See the sales pipelineTry it: drag the $86,000 card to Signed.