Know which renewals are coming, months before the call
Put each retainer on the board well before it ends: the client, what the year is worth, who owns the conversation, and a note of when it renews. Name the stages the way your team already talks about renewals: Renewal due, Review call, Terms sent, Renewed.
The board shows every renewal in play, what each one is worth, and which ones have gone quiet. Cobble Hill Bikes’ $30,000 paid search renewal has sat in Terms sent for eleven days without a reply, and it’s in plain sight, not buried in a thread you meant to chase. The notes from the review call are on the card, so whoever follows up knows the client wants more spend behind the spring season next year.
When the client signs, move the card to Renewed. The terms go out from your own documents and the invoices from your accounting software; the amount, the date, and the whole conversation stay on the card, and on the client’s page for next year.
Next Tuesday. The renewals due before January are on one board, and the one that went quiet after terms has a follow-up call on it before lunch.
See the sales pipelineTry it: drag the $54,000 card to Renewed.